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GA4 · Server-side · CAPI · Consent v2

Services · Analytics & Tracking

Track Everything That Matters

Ad performance is only as good as your tracking. We set up, audit, and fix analytics systems so your conversions are accurate — and your decisions, data-backed.

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Analytics & tracking setup

We don't guess — we measure.

Every paid campaign we run is optimized using data-driven decisions. That's why analytics and conversion tracking aren't optional — they're foundational.

Step 1

Build a reliable data infrastructure

Before launching ads, we implement tracking tools to answer the questions every founder eventually asks — and most can't.

  • Q1Where are my conversions coming from?
  • Q2Which campaigns or creatives generate the highest ROI?
  • Q3What is the real value of each customer touchpoint?

  • Google Analytics 4 (GA4)

    01

    Events, conversions, custom dimensions and audiences — modelled the way the platform was actually designed.

  • Google Tag Manager (GTM)

    02

    A clean, documented container. Variables namespaced, tags grouped by vendor, change-logged in plain English.

  • Meta Pixel + Conversion API

    03

    Server-side fan-out deduped against the browser pixel — iOS attribution recovered, match-quality scores in the 9/10 range.

  • Enhanced Conversions for eCommerce

    04

    Hashed customer data sent back to Google Ads to rebuild attribution lost to ITP and consent restrictions.

  • Event-based tracking for mobile + web

    05

    A consistent event schema across web, native and hybrid surfaces so reports tie out everywhere.

You get clean, accurate, and actionable data from day one.

Step 2

Define your funnel & conversion events

"You can't optimize what you don't track." From first visit to purchase, we ensure that every meaningful action is captured and tied to results.

  1. 01

    Define your customer journey and key conversion points

    We sit with your team to map the real path a customer takes — and the moments that actually predict revenue.

  2. 02

    Create a tracking blueprint for each step of the funnel

    Each step gets an event name, a parameter contract, and a deduplication key. No invented schemas later.

  3. 03

    Write a clear, developer-friendly technical specification

    A tracking brief your engineering team — or the partner agency — can implement against without back-and-forth.

Step 3

Attribution & optimization

When final conversions — purchases, qualified leads — are tracked correctly, we can measure true performance and confidently calculate ROI and ROAS across every campaign.

  • 01

    Where are we losing the most users?

  • 02

    Which channels drive revenue — not just clicks?

  • 03

    Which touchpoints deserve more budget?

Why it matters

Most ad accounts fail not because of poor creative or bad targeting — but because they're flying blind

  • Eliminate guesswork

    Decisions backed by data your team can defend, not gut-feel attribution.

  • Attribute revenue accurately

    Every dollar of spend tied to a downstream conversion event you can audit.

  • Scale only what actually works

    No more pouring budget into channels that look great in the platform UI and disappear in the warehouse.

Let's grow together

Tell us your numbers, we'll show you the next step

30-minute call. No deck, no pitch — just your accounts and our take on what would move the needle.