Track Everything That Matters

Analytics & Tracking Setup

Ad performance is only as good as your tracking. We set up, audit, and fix analytics systems so your conversions are accurate — and your decisions, data-backed.

Analytics & Tracking Setup That Powers Data-Driven Growth

At Marketing Bar, we don’t guess — we measure. Every campaign we run is optimized using data-driven decisions. That’s why analytics and conversion tracking aren’t optional — they’re foundational.

Step 1:

Build a Reliable Data Infrastructure

Before launching ads, we help you implement the right tracking tools to answer questions like:

Where are my conversions coming from?
Which campaigns or creatives generate the highest ROI?
What is the real value of each customer touchpoint?

We set up:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel + Conversion API
Enhanced Conversions for eCommerce
Event-based tracking for mobile and web

You get clean, accurate, and actionable data from day one.

Step 2:

Define Your Funnel & Conversion Events

You can’t optimize what you don’t track. We work with you (and your dev team, if needed) to:

Define your customer journey and key conversion points
Create a tracking blueprint for each step of the funnel
Write a clear, developer-friendly technical specification (tracking brief)

From first visit to purchase, we ensure that every meaningful action is captured and tied to results.

Step 3:

Attribution & Optimization

Once we see the full funnel, we can answer:

Where are we losing the most users?
Which channels drive revenue — not just clicks?
Which touchpoints deserve more budget?

When final conversions (like purchases or qualified leads) are tracked correctly, we can measure true performance and confidently calculate ROI and ROAS across every campaign.

Why It Matters

Most ad accounts fail not because of poor creative or bad targeting — but because they’re flying blind.

Proper analytics setup allows us to:

Eliminate guesswork
Attribute revenue accurately
Scale only what actually works

Make Your Data Work For You.

If you’re investing in paid media, you deserve to know exactly what’s working. We’ll help you build a tracking system that gives you clarity and control.

about setting up a data foundation that pays off

Privacy Policy

This Privacy Policy explains how Marketing Bar LLC (“Marketing Bar”, “we”, “our”, or “us”) collects, uses, and protects personal information when you visit marketing-bar.com (the “Site”) or interact with our marketing services.
By using our Site or services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

Marketing Bar LLC is a boutique performance marketing agency based in Los Angeles, California, providing paid advertising, analytics, and related digital marketing services for brands in the U.S. and internationally.
If you have any questions about this Privacy Policy, you can contact us at:
Email: roman@marketing-bar.com

2. Information We Collect
2.1. Information you provide directly
We may collect personal information that you voluntarily provide, such as:
Name, email address, company name, and other contact details when you:

Fill out a contact form

Request a consultation or proposal

Subscribe to updates or newsletters

Any additional information you include in messages, briefs, or project details

2.2. Information collected automatically
When you visit our Site, we may automatically collect certain information, such as:
IP address and approximate location

Device type, browser type, and operating system

Pages visited, time spent on pages, and click behavior

Referring URLs (how you arrived at our Site)

This information may be collected using cookies, pixels, and similar tracking technologies (for example, Google Analytics and advertising pixels).
2.3. Information from third-party platforms
If you interact with us through third-party platforms (such as LinkedIn, Instagram, or advertising platforms), we may receive limited information about you in accordance with their terms and policies.

3. How We Use Your Information
We do not use the personal information we collect for our own independent marketing, profiling, or resale purposes.
We only process your information to:
Operate and maintain our Site

Respond to your inquiries and provide the services you request

Communicate with you about our services or your projects

Analyze and improve the performance and security of our Site and services

Comply with legal and regulatory requirements

We do not use your personal information to create independent data products, and we do not enrich third-party databases with your data.

4. Legal Basis (for EU/EEA/UK Visitors)
Where applicable (e.g., GDPR regions), we may process your personal data based on:
Your consent (for example, for analytics cookies or forms you choose to submit)

Legitimate interests (such as improving services, preventing abuse, securing the Site)

Performance of a contract (such as providing services you request)

Compliance with legal obligations

5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
Analyze Site traffic and usage (e.g., via Google Analytics)

Measure and improve the performance of our marketing

Enhance user experience on the Site

You can control or disable cookies through your browser settings, and where required, through a cookie banner or preference center.

6. How We Share Information
We do not sell, rent, or trade your personal information to third parties.
We only share your information with:
Service providers that process data on our behalf (for example, hosting providers, email delivery services, analytics tools), strictly under contract and only so they can provide their services to us

Professional advisors (such as legal or accounting professionals), where reasonably necessary and subject to confidentiality obligations

Authorities or other parties, only where required by law or to protect our legal rights

Our service providers are not permitted to use your personal information for their own independent marketing or any unrelated purposes.

7. Data Security
We use reasonable technical and organizational measures designed to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention
We retain personal information only for as long as necessary to:
Provide requested services

Fulfill the purposes described in this Privacy Policy

Comply with legal, accounting, or reporting requirements

When data is no longer needed, we take reasonable steps to delete or anonymize it.

9. Your Rights
Depending on your jurisdiction, you may have the right to:
Access the personal data we hold about you

Request correction or deletion of your personal data

Object to or restrict certain types of processing

Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at roman@marketing-bar.com. We may need to verify your identity before responding.

10. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any external sites you visit.

11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after any changes constitutes your acceptance of the revised Privacy Policy.

12. Contact
If you have any questions or concerns about this Privacy Policy, please contact:
Email: roman@marketing-bar.com

Cookie Policy

This Cookie Policy explains how Marketing Bar LLC (“we”, “us”, or “our”) uses cookies and similar technologies on:

our main website: marketing-bar.com (the “Website”), and
our reporting platform: reporting.marketing-bar.com (the “Reporting Platform”).

By using the Website or the Reporting Platform, you agree that we can use cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, mobile) when you visit a website. They help the site remember your actions and preferences over time, and allow us to understand how people use our services.

We may also use similar technologies such as pixels, tags, or local storage. For simplicity, we refer to all of these as “cookies” in this policy.

2. How We Use Cookies

We use cookies for the following purposes:

a) Strictly Necessary Cookies

These cookies are essential for the Website and Reporting Platform to function properly. They may include:

Keeping you logged in to secure areas
Maintaining your session and security settings
Remembering basic preferences (such as language)

Without these cookies, some features may not work correctly.

b) Performance & Analytics Cookies

These cookies help us understand how visitors use our Website and Reporting Platform so we can improve performance and user experience. For example, we may use them to:

See which pages are visited most often
Measure traffic sources and navigation paths
Detect errors and technical issues

We may use third-party analytics tools such as Google Analytics 4 and similar services, which set their own cookies to collect information in an aggregated (non-identifiable) form.

c) Advertising & Retargeting Cookies (Website)

On the marketing-bar.com Website, we may use cookies and pixels from advertising platforms (such as Google Ads and Meta) to:

Measure the effectiveness of our own marketing campaigns
Build audiences for our ads
Avoid showing irrelevant or repetitive ads

We do not sell personal information through these cookies, but some data may be shared with advertising partners according to their privacy and cookies policies.

3. Cookies on the Reporting Platform

On reporting.marketing-bar.com, cookies are primarily used to support:

Authentication and security (keeping your account logged in and secure)
Session management (remembering your current view, filters, time range, etc.)
Basic usage analytics (so we understand how the platform is used and can improve it)

We aim to keep tracking on the Reporting Platform minimal and business-focused. We do not use the Reporting Platform to run third-party advertising.

4. Third-Party Cookies

Some cookies are set by third parties that provide services to us, such as:

Analytics providers (e.g. Google Analytics)
Advertising platforms (Google, Meta, etc.)
Embedded content providers or CDNs (if used)

These third parties may collect information about your online activities over time and across different websites. Their use of cookies is governed by their own privacy and cookies policies.

5. How You Can Control Cookies

You have several options to manage or disable cookies:

Browser settings:
Most web browsers allow you to block or delete cookies through their settings.
Note: If you block strictly necessary cookies, parts of the Website or Reporting Platform may not function properly.
Cookie banners or preferences (if implemented):
Where available, you can manage your cookie preferences directly via our on-site cookie banner or settings tool.
Opt-out tools from third parties:
Some analytics and advertising providers offer their own opt-out mechanisms (for example, Google’s Ads Settings).

6. Do Not Track

Some browsers offer a “Do Not Track” feature. There is currently no common standard for this signal, so our Website and Reporting Platform may not respond to it consistently. We will review and update our approach if clear standards are established.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time, for example, if we add new tools, platforms, or legal requirements change. The “Last updated” date at the top of this page indicates when this policy was last revised.

If changes are significant, we may provide a more prominent notice (for example, via a banner on the Website).

8. Contact Us

If you have any questions about how we use cookies, you can contact us at:

Marketing Bar LLC
Email: roman@marketing-bar.com
Website: https://www.marketing-bar.com

Terms of Service

These Terms and Conditions (“Terms”) govern your use of marketing-bar.com (the “Site”), which is operated by Marketing Bar LLC (“Marketing Bar”, “we”, “our”, or “us”).
By accessing or using the Site, you agree to be bound by these Terms. If you do not agree, please do not use the Site.

1. Use of the Site
You agree to use the Site only for lawful purposes and in accordance with these Terms. You must not:
Attempt to gain unauthorized access to the Site, its servers, or related systems

Interfere with or disrupt the operation of the Site

Use the Site to transmit harmful, illegal, or infringing content

We reserve the right to suspend or restrict access to the Site at any time, without notice, for any reason, including suspected violation of these Terms.

2. No Guarantee of Results
Any information on the Site, including case studies, testimonials, performance metrics (such as ROAS improvements, reduced acquisition costs), or examples of client results, is provided for general informational purposes only.
Such information does not constitute a guarantee, promise, or warranty that you or any other party will achieve similar results. Actual outcomes depend on many factors outside of our control, including your budget, industry, product, competition, and implementation.

3. Intellectual Property
All content on the Site, including text, design, graphics, logos, images, and layout, is owned by Marketing Bar LLC or licensed to us and is protected by applicable intellectual property laws.
You may not:
Copy, reproduce, modify, distribute, or publicly display any content from the Site without our prior written consent

Use any trademarks, logos, or branding from the Site in a manner that suggests endorsement or affiliation without our explicit permission

Limited, non-exclusive, revocable access to view the Site is granted solely for your personal or internal business purposes.

4. Third-Party Services and Links
The Site may reference or link to third-party tools and platforms (such as Google Ads, Meta, TikTok, analytics providers, or social networks). These services are governed by their own terms and policies.
We are not responsible for:
The content, terms, or privacy practices of third-party websites or services

Any issues or damages arising from your use of such third-party platforms

You are solely responsible for reviewing and complying with any third-party terms that apply.

5. Disclaimer of Warranties
The Site and all content made available through it are provided on an “as is” and “as available” basis.
To the maximum extent permitted by applicable law, we expressly disclaim all warranties of any kind, whether express, implied, or statutory, including but not limited to:
Implied warranties of merchantability

Fitness for a particular purpose

Non-infringement

Accuracy, reliability, or completeness of any content

We do not warrant that the Site will be uninterrupted, secure, error-free, or free of viruses or other harmful components.
Any reliance you place on information on the Site is strictly at your own risk.

6. Limitation of Liability
To the maximum extent permitted by applicable law, in no event shall Marketing Bar LLC, its owners, employees, or contractors be liable for:
Any indirect, incidental, special, consequential, or punitive damages

Any loss of profits, revenue, data, goodwill, or business opportunities

arising out of or related to your use of, or inability to use, the Site or reliance on its content, even if we have been advised of the possibility of such damages.
To the maximum extent permitted by applicable law, our total aggregate liability for any claims arising out of or related to the Site or these Terms shall not exceed one hundred (100) U.S. dollars.

7. Indemnification
You agree to indemnify, defend, and hold harmless Marketing Bar LLC and its owners, employees, and contractors from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to:
Your use of the Site

Your violation of these Terms

Your infringement of any third-party rights

8. Governing Law
These Terms shall be governed by and construed in accordance with the laws of the State of California, USA, without regard to its conflict of law principles.
Any disputes arising out of or relating to these Terms or your use of the Site shall be subject to the exclusive jurisdiction of the state or federal courts located in California, and you consent to the personal jurisdiction of such courts.

9. Changes to These Terms
We may update these Terms from time to time. Any changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Terms.

10. Contact
If you have any questions about these Terms, please contact:
Email: roman@marketing-bar.com