About us
Marketing Bar is a boutique performance agency. We specialize in helping fashion, beauty, and wellness brands grow profitably — in the U.S. and abroad.
I started Marketing Bar after years in digital marketing and data analysis. I moved to the U.S. in 2018 and built this agency to give brands smarter, leaner ad results — without the bloated agency fluff. Since then, we have helped scale brands across the U.S., Canada, and international markets like the UAE.
"Bar" is the level a business has to clear to actually grow — and our job is to raise it. We pick the metrics that matter, hold every campaign and asset to them, and skip the agency busywork that pads decks without moving numbers. The bar applies to us, too — if a tactic does not earn its keep, it does not stay.
A small, senior team of three running full-stack services for online brands across paid, web, and reporting. By 2026 we ship a portfolio of proprietary products under our own brand — including our reporting platform — with automation wired through every step. No middlemen, no junior hand-offs — every account is run end-to-end by the people you meet below.
The team
A small crew of operators, engineers, and strategists — each accountable to your numbers.
Founder & CEO
Roman Meshchaninov
Built Marketing Bar in LA after a decade in performance and analytics. Sets agency strategy, owns every client outcome, and keeps the bar high.
CTO
Lev Sedlov
Drives technical strategy across the agency — measurement, attribution, automation, and the AI tooling that keeps us ahead of platform changes.
Product Engineer
Artur Petrushenko
Builds across the full stack — from the interfaces clients use every day to the systems running behind them, with a focus on reliability at scale.
30-minute call. No deck, no pitch — just your accounts and our take on what would move the needle.