Blog
The Marketing Bar blog
Performance-marketing playbooks, founder frameworks, and the occasional rant about ad-platform APIs.
- founders
How to Properly Start a Startup: A Marketer's Framework for Founders
Most founders start with the website and only then think about marketing. That order is backwards. A three-step framework that does it right.
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Marketing Leadership in the Next Decade: From Channel Experts to System Builders
Marketing leadership is shifting from channel expertise to system building. What changed, and what the next decade of CMOs will look like.
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