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Performance marketing playbooks for DTC brands

What we see inside ad accounts, analytics properties and Shopify stores every week — written down for founders and marketing leads.

35 articles · 7 topics · updated

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LatestSEO & AI Search

Local SEO Agency: What It Does and Who Actually Needs One

Local SEO gets sold to businesses that don't need it and skipped by businesses that do. What the work actually consists of — Google Business Profile, the local pack, reviews, citations — who genuinely benefits, and an honest answer on what hiring an LA-based team does and doesn't buy you.

Browse by topic

Paid Advertising

Google, Meta, TikTok, Amazon and YouTube from the operator side: what an agency should actually run in your account, what management really costs, and the checklists we work through in the first week of an engagement.

All 10 Paid Advertising articles

SEO & AI Search

Technical and content SEO for ecommerce, plus what GEO and AEO change when buyers ask ChatGPT, Perplexity and Google AI Overviews instead of scrolling ten blue links.

All 7 SEO & AI Search articles

Creative & Content

Creative is the biggest lever left in paid social. How UGC, video ad and content studios actually produce, what you are buying from each, and how the output plugs into the ad account.

All 3 Creative & Content articles

Beauty, Fashion & Wellness

Category-specific playbooks for skincare, cosmetics, apparel and supplements: the creative patterns that convert, compliance traps in wellness claims, and the channel mix we see working in 2026.

All 4 Beauty, Fashion & Wellness articles

Ecommerce & Shopify

The store side of growth: when Shopify Plus pays for itself, how TikTok Shop changes the funnel, redesigning without losing organic revenue, and what an end-to-end ecommerce team runs.

All 4 Ecommerce & Shopify articles

Analytics & CRO

Most optimization fails on broken measurement. GA4 audits, server-side Meta CAPI that survives iOS changes, and the tracking-first way to run conversion tests on Shopify.

All 3 Analytics & CRO articles

Growth Strategy

Frameworks for founders and the people who run marketing: how to start right, how growth and performance agencies differ, and where marketing leadership is heading.

All 3 Growth Strategy articles

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