Free PPC Audit for your ad accounts
Independent, data-driven review of your performance marketing — across Google Ads, Meta, TikTok, Microsoft Ads, Pinterest, and DV360. We go through your accounts line by line, uncover wasted spend, tracking issues, and missed opportunities — then hand you a clear plan you can use.
No commitment. We share the report whether or not you want to work with us afterward.
Why a free audit?
Make sure every dollar works as hard as it should.
Most brands don't know if their paid media is set up correctly — they only see the ROAS in the platform and hope for the best.
Independent view from a performance agency that lives inside ad accounts every day.
Find wasted spend and missed opportunities — what your team has not had time to fix.
A clear, written plan you can act on tomorrow — not a sales deck.
What you get
A practical report you can act on tomorrow.
- Account structure review across every platform you run
- Conversion tracking + GA4 attribution audit (server-side too)
- Creative performance and fatigue analysis
- Bid strategy and budget allocation review
- Audience and targeting overlap analysis
- Written report with prioritized fixes — what to do this week vs this quarter
What we check
The checks behind the report, platform by platform
We start with tracking. If a purchase is counted twice or not at all, every ROAS figure built on it is wrong, so the account review only starts once conversions are verified.
Google Ads
- Search terms from the last 90 days that spent money and never converted, and the negative lists that should have caught them
- Performance Max spend on your own brand terms, and whether brand exclusions are set
- Which conversion actions are marked Primary: a GA4 import and a Google Ads tag both counting the same purchase doubles reported conversions
- Enhanced conversions and Consent Mode v2 status
- Target ROAS or CPA set above what the campaign actually achieves, which throttles volume, and campaigns marked "Limited by budget"
Meta
- Pixel and Conversions API deduplication by event_id, and Event Match Quality per event
- Attribution setting per ad set (7-day click, 1-day view, engaged view) against the window your reporting assumes
- Audience overlap between prospecting ad sets bidding against each other
- Existing-customer budget cap in Advantage+ campaigns
- Frequency and CTR trend per ad to spot creative that has worn out
TikTok, Microsoft, Pinterest, DV360
- Microsoft Ads campaigns imported from Google that stopped syncing, and auto-applied recommendations nobody reviewed
- Spend on search partners and the Audience Network, split out from core search
- TikTok Events API and Pinterest API for Conversions running alongside the pixel without double counting
- Frequency caps and brand-safety settings on DV360 line items
Across channels
- Platform-reported conversions added up and compared with the orders in Shopify or your backend for the same dates
- UTM consistency, and the share of sessions GA4 files as Unassigned
- Budget split by channel against the return on the last dollar spent, not the average ROAS
How it runs
Three business days from access to report
- Day 1
Access and tracking
You grant read-only access. We check that every conversion fires once, reaches each platform and matches your backend orders. Every other number in the report depends on this step.
- Day 2
Account review
Structure, search terms, bidding, budgets, audiences and creative, platform by platform, over the last 90 days of data.
- Day 3
Written report
You get the written report with findings ordered by expected impact, from fixes for this week to changes for this quarter.
Inside the report
Every finding is written the same way
The report has no scores or grades. Each item carries enough evidence for your team to verify it in the account without us.
- Finding
- What is wrong, in one sentence.
- Evidence
- The report, date range and numbers from your account that show it.
- Cost
- The spend or conversions affected over the review period.
- Fix
- The exact setting, exclusion or restructure to change.
- Priority
- This week, this month or this quarter.
Who this audit is for
Best fit for ambitious brands at scale
- Brands spending $30K+/mo who suspect their numbers are off
- Founders who inherited an agency setup and want a second opinion
- In-house teams about to scale spend and want to validate the foundation
Questions
Frequently asked
- Is the PPC audit really free?
- Yes — no cost and no commitment. We share the full report whether or not you decide to work with us afterward.
- How long does the audit take?
- About 3 business days once we have view access to your ad accounts.
- Which platforms do you audit?
- Google Ads, Meta, TikTok, Microsoft Ads, Pinterest, and DV360 — whichever you actively run.
- What exactly do I get?
- A written report covering account structure, conversion tracking and GA4 attribution, creative fatigue, bid and budget allocation, and audience overlap — with fixes prioritized by what to do this week vs this quarter.
- Who is the audit best for?
- Brands spending $30K+/mo who suspect their numbers are off, founders who inherited an agency setup, and in-house teams about to scale spend.
- What access do you need?
- Read-only access: a link to our Google Ads manager account, partner access with view permissions in Meta Business Manager, Viewer on GA4, and the same read-only roles on any other platform you run.
- Will you change anything in my accounts?
- No. The audit is read-only. Every change is listed in the report for your team, or for us if you hire us afterward.
Tell us your numbers, we'll show you the next step
30-minute call. No deck, no pitch — just your accounts and our take on what would move the needle.