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Tracking, analytics and conversion rate optimization

Most optimization fails on broken measurement. GA4 audits, server-side Meta CAPI that survives iOS changes, and the tracking-first way to run conversion tests on Shopify.

3 articles

Jul 13, 2026
Shopify Conversion Rate Optimization: 14 Tracking-First Tests for DTC Brands
Experiments for product pages, cart, checkout, and post-purchase, plus the three to skip on low traffic.
Jun 19, 2026
GA4 Audit Checklist: 12 Issues We Find First in DTC Accounts
The configuration mistakes and platform gotchas behind the GA4-Shopify gap, and how many sprints the fixes take.
Jun 10, 2026
Meta CAPI for Shopify: The Server-Side Setup That Survives iOS 18+
Choosing between CAPI Gateway, Stape, and Elevar, and getting Purchase Event Match Quality to 7.5+.